Why your business needs video.

Why your business needs video.

The people over at Buffer recently published their State Of Social 2019 Report. Every year, this report reveals a bunch of interesting insights about the behaviour of businesses and consumers on social media. One trend that has become impossible to ignore since a couple of years, is the rise of video. It’s a common question in our conversation with small business owners: does my business need video?

Learnings and insights from 2018

Learnings and insights from 2018

At Contento, we love your business and we take it as our mission to help you make your business shine online. However, building an online presence is far from easy, especially when you don’t have dedicated resources managing it for you. That’s why, over the past few months, we’ve shared some valuable insights and actionable guidelines towards digital success in a series of contributions on our blog. As we approach the end of the year, it’s time to highlight some of those tips & tricks, and to shed a light on what the future holds.

How small businesses can and should develop thought leadership

How small businesses can and should develop thought leadership

Being a thought leader doesn’t have anything to do with your level of education, or the size of company you are working for. It is about having something meaningful to say to your audience and answering their questions in the best way possible. Discover why and how small business like yours should develop thought leadership within their content strategy.

Word of mouth marketing | The stars of a business

Word of mouth marketing | The stars of a business

Most likely one of the most ancient ways of creating awareness for your company and attracting new customers is called WOMM (short for Word of mouth marketing). When someone you trust tells you that a certain company excels in a certain service or offers the best product on the market, you have WOMM. It’s really that straightforward.

There are no cons in consistency on social media

There are no cons in consistency on social media

Unlike what many people think, it’s not difficult to make your business stand out on social media. You don’t need to be a seasoned digital marketer to make your company shine online. All it takes is a smart and effective digital strategy, and some discipline when putting it into practice.

Boost your business efficiency | Here's the right technology

Boost your business efficiency | Here's the right technology

Luckily times changes. The ‘advent’ of technology made a lot of processes more efficient and effective. Even without the need of having to hire an employee to do ‘the job’. To help you discover those pieces of technology that can help your business out early on, we carefully curated a list with fundamental company process technology.