Facebook is one of the most used social media platforms with a total of 2.38 billion users as of 31st May 2019. Just to put that into perspective, the population of the world is 7.7 billion. So the chances that your potential customers are active on facebook are enormous.
Couple that with the fact that Facebook can categorize users according to their interests, likes and dislikes and demographics and you have the most advertisement friendly audience at your disposal.
So how do you go about announcing your business to this audience? What are the key features your business page needs to have to get noticed and get engaged with by the right people?
Here’s our checklist of the 7 Must Haves on your Facebook Business Page. If you’re starting from scratch, click the dropdown menu on the top right of your webpage, and select Create Page.
A concise yet accurate paragraph as your About blurb is essential. It is one of the first things visitors to your page see, as well as what they see when they hover their cursor over your name. Facebook will also ask you to choose a category for your business. You can add more than one category to make your page searchable, and for visitors to know what kind of services you provide.
- Profile Photo
Your profile photo is your badge. If your corporate colors allow, make it a bright (but not distasteful) color so it catches people’s eyes as they’re scrolling. A good profile picture is 170x170px. Make sure your logo fits snugly into the circle.
- Cover photo
A good cover photo is impressionable and sets you apart. Cover photos on facebook are 820x462px. They change size when viewed on different devices, and text or images placed at the edges can get cut off. As a rule of thumb, keep the essential text and images in the center, so they’ll always be visible, whether your visitors are viewing your page on mobile, iPad, or on a bigger screen. If figuring that out is still an issue, you can download the correct sized templates from here.
Create a username that is easily searchable. A lot of the times the exact username might not be available. So if in our case the username @contento isn’t available, instead of adding a number or a symbol at the end, add a phrase that is recognizable, and that makes sense. Ideally use the same username across all your social media. So you’ll find us at the username @hellocontento on every platform. You should choose a username just as user-friendly.
- Call to Action
So many businesses lose on the opportunity to convert their page visitors to conversions or business leads, and adding a Call to Action button on your page solves that problem. What is the most important thing you want your customers quick access to; Taking a look at your shop? Booking a Meeting? Your Contact? Signing Up for the service? A variety of ready to use call to action buttons are available on Facebook. You can find it as a blue button right under your cover photo and edit it to choose a call to action that is most suitable for your business.
Facebook allows you to reorder and choose the tabs you want to show on your page. So the most important ones are accessible in the left hand column of your page. If you need to show a menu or have a shop on facebook that needs to be accessible, make sure it is one of the first few tabs on your page. For ease however, Facebook also provides a handful of readymade templates for the tabs you want to show based on what kind of Business you own. You can switch them by accessing the Settings tab on the top right, and then Templates and Tabs.
- Page Roles
You don’t need to share passwords to your facebook accounts. To allow your marketing team to manage, edit or moderate page, you simply need to go to Settings > Page Roles to add collaborators. Making them an admin gives them full access, and moderation allows them to edit, remove comments etc.
Et Voila, you have a decent Facebook Business Page which checks the basic requirements for a decent start on your social media journey. You can start posting content and announce yourself to the world!
Elisa Encina Galnares
Customer Success Manager