Start off with this basic question. Do you need a Twitter page for your business? For a small business this decision is based on two factors:
Is my product Twitter friendly? So say you’re selling an IT solution to businesses. Twitter might not be the best platform to establish your presence. However, if you’re a platform people can use to build websites very easily, a twitter page could be a good idea.
Do people in the market I’m targeting use Twitter? Twitter usage varies from country to country. If you’re a business based in the US, it’s a safe bet to be present on Twitter, with a decent 24% of US adults using the platform. However, for instance, Twitter usage in Belgium is lower and might not always be worth the time you as a small business put into it. The majority of the Twitter user-base, as described by the platform itself, consists of affluent millennials. 30% of Americans who earn more than $75,000 are Twitter users.
If the answer to both of the questions above is Yes, read on. If not check out our guide to make a great Facebook page!
The 5 basics of a Twitter profile, if nailed, can help your potential customers find what they’re looking for, and stay engaged.
Username A username should always be simple. If it’s the name of your business, it should simply be that, so your profile is easily searchable from the search bar. If the username you require is not available however, find the most natural alternative to it instead of adding numbers and figures. Very importantly, try to use the same username across all your social media platforms. For example, you will find all our social media pages at the username @hellocontento.
Profile Picture The profile picture or your avatar on Twitter is your symbol. Use your logo against a well contrasted background for maximum visibility. Also make sure that your logo is not pixelated or part of it is not getting cropped out in the circle. For best results, use an image that is at least 400x400px. Any smaller and it might get stretched out.
Twitter Bio Fitting a fitting description of your business in 160 characters is a challenge but after reading through this, it won’t be. A twitter bio needs to describe what you do using keywords specific to your industry, while being unforgettable. Try to utilize all the characters. Accounts with a longer bio have more followers, according to a recent study. Skip out on using hashtags in your bio, and instead, write a line that grabs people’s attention, which is easier said than done. Or just say what service you’re providing on Twitter. Don’t forget to add your location, and website in the bio.
Cover Photo A cover photo is the first visual visitors to your Twitter page see. You can use it to your advantage by keeping it updated by announcing offers, campaigns or a big message on it. They measure 1500x500px. But cover photo dimensions change when viewed on different devices. The safe thing to do is to keep the important message or graphic in the center of the cover photo, so it is always visible. Not sure about the dimensions and how to use them? Download cover photo templates for Twitter here.
Pinned Tweet Pinned tweets appear as the first tweet on your profile and so get the most eyeballs. More eyeballs means more retweets and likes. When people see a tweet that has multiple RTs and likes, they get the impression that it must be an important tweet. Use this to your advantage by creating a clear call to action by using your pinned tweet. For best results, use a visually appealing tweet which is linked to a trackable url. Alternatively, if you have a tweet that performed better than others, click the arrow on the top right of the tweet and select Pin to Profile to already get started.
There you have it. The basic ingredients for Twitter success have been laid out. Get cooking and good luck!
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