See how our experts, content and technology can boost your social media presence without wasting time and money.
Live Demo We schedule a meeting. You tell us your story and we show you how we can help you achieve your goals.
Personalised Analysis In the demo we will also look at the current state of your Social Media channels to define a strategy.
Tips & tricks
August 27, 2019
Tech in Business: Expectation Vs Reality
It’s no excuse to not be leveraging tech as much as possible in business with custom-made solutions available throughout the market these days. And frankly it is difficult to find business not running the race to be tech savvy to be less reliant liabilities at the end of the day. But because it is a disorganized race, and there is no discernible finish line, corporations will dive headfirst into the craziest tech initiatives without doing the research. In the end, if tech becomes a handicap instead of support and augmentation to business goals, it is useless.
Expectation 1: Tech makes you productive quickly
Reality: Productivity tools in tech have played an enormous role in creating synergies where there were none, and this has helped startups exponentially more than corporations. Tools like Asana, Slack and Trello have allowed teams to collaborate, plan and communicate a lot more effectively than ever before, however, success hasn’t come as soon as they might have thought. Especially in bigger and in aging teams, introducing these tools has indeed been more destructive, creating more delays, more unhappy employees, and a dip in motivation. For smaller teams that have allowed tech to rule their routines however, they’ve adjusted well.
The learning curve does look different for everyone, but if trained at a reasonable pace, and then allowed to ease into it, a team that is positive about changing for the better can be taught to become more productive without major issues.
Expectation 2: Tech will make you independent
Reality: It probably does not. Technology helps to cut down drastically the time spent on different tasks such as business planning, HR, marketing, and you can be taking care of these functions well enough of your own in the short run, but in the long run you should invest in solutions and specialists to reduce clutter and make more time for core business activities. Dependency on the right specialists is often not a bad thing. Of course, there are a lot of factors which might lead you to a different conclusion, and there is no one size fits all solution in life. Considering what phase the company is in, how finances look, and the size of the company, you have to find the right balance between reducing costs and at the same time investing in solutions and specialists that will save your time and money in the future.
Expectation 3: Tech keeps you connected at all times
Reality: There are way too many connectivity solutions being used by different teams. We’ve talked about productivity tools, staying connected with your team and communicating to stay aligned on tasks but you often need to collaborate with other teams on joint projects towards bigger goals. And this is where you need to decide what applications to stay active on.
Across teams even within the same organization at times multiple apps are being used to keep track of tasks or to stay in touch, and when those worlds collide, it can get messy. After face-to-face meetings if the team you’re collaborating with feels ghosted just because you updated them on a platform that they’re not active on, you can be on two completely different planes and there can be a falling out.
It is an ongoing challenge as long as new tech keeps pouring into the market and teams keep trying to migrate to the best one. We’ve encountered such problems too, but at least within the team we've come to prioritize certain tools which meet the best-practices and standards, as well as are compatible with the most used platforms. This solves a major chunk of the problem and all that is left is for teams to get into the habit
Tech is helpful as long as you embrace it, synchronize it seamlessly with existing technologies and stay in touch with best practices in tech across your industry. It can allow you to overcome limiting factors within business and collaborate on much larger scales. But without the right attitude it can become a case of a monkey with a computer. You’re picturing it. Stop picturing it.
Never run out of Social Media content
Our technology-supported experts will guide you to social media success without breaking the bank.
The top trends we'll discuss indicate how digital marketing - social, search, web - have been moving in a very particular direction. Overall, more personalized, more visual, and mobile friendly experiences have been the most successful. Read on to see what else will help you make the right impact with your digital marketing efforts.
July 19, 2019
July 19, 2019
Unbound London 2019: Digital Trends Linked to Business Success
3 digital trends pointed out by digital experts to be linked with business success in the digital era. Highlights from Unbound London 2019, UK's largest innovation and tech festival.
December 26, 2019
December 26, 2019
Top Voices 2019 - Tax & Legal
There have been quite a number of prominent voices in the Belgian Tax & Legal space which have stood out at the end of 2019. Not only have these people provided timely advice on pressing issues, they’ve also led the discussion about these issues on social media, TV, and radio.
July 21, 2019
July 21, 2019
Infographic: Trends in Small Business Marketing
An infographic which lays out a clear trend for marketing practices among small businesses, and how they choose to spend their advertising budgets.