The people over at Buffer recently published their State Of Social 2019 Report. Every year, this report reveals a bunch of interesting insights about the behaviour of businesses and consumers on social media. One trend that has become impossible to ignore since a couple of years, is the rise of video. It’s a common question in our conversation with small business owners: does my business need video?
At Contento, we love your business and we take it as our mission to help you make your business shine online. However, building an online presence is far from easy, especially when you don’t have dedicated resources managing it for you. That’s why, over the past few months, we’ve shared some valuable insights and actionable guidelines towards digital success in a series of contributions on our blog. As we approach the end of the year, it’s time to highlight some of those tips & tricks, and to shed a light on what the future holds.
Being a thought leader doesn’t have anything to do with your level of education, or the size of company you are working for. It is about having something meaningful to say to your audience and answering their questions in the best way possible. Discover why and how small business like yours should develop thought leadership within their content strategy.
Most likely one of the most ancient ways of creating awareness for your company and attracting new customers is called WOMM (short for Word of mouth marketing). When someone you trust tells you that a certain company excels in a certain service or offers the best product on the market, you have WOMM. It’s really that straightforward.