Being a thought leader doesn’t have anything to do with your level of education, or the size of company you are working for. It is about having something meaningful to say to your audience and answering their questions in the best way possible. Discover why and how small business like yours should develop thought leadership within their content strategy.
Most likely one of the most ancient ways of creating awareness for your company and attracting new customers is called WOMM (short for Word of mouth marketing). When someone you trust tells you that a certain company excels in a certain service or offers the best product on the market, you have WOMM. It’s really that straightforward.
Luckily times changes. The ‘advent’ of technology made a lot of processes more efficient and effective. Even without the need of having to hire an employee to do ‘the job’. To help you discover those pieces of technology that can help your business out early on, we carefully curated a list with fundamental company process technology.