10,000 hours of B2B social media consulting condensed into 70 pages. Written for Professional Service Providers & Thought-leaders. Offered for free.
A 6-step formula for social media success
The anatomy of good & bad social media posts
No hacks. Only proven, timeless strategies
How to stay on-message week-in-week-out without fail
How to realize your biggest asset; your employees
Provide value: Pay it forward
How to switch to a teach first, ask later approach
Engage, engage, engage
How to talk to rather than broadcast at people
Mix it up
How to keep it interesting for your audience
Make it personal
How to make your message human, humane, and personal.