Guilty as charged. That headline was designed to grab your attention. But believe it or not, there are bad ways of stealing content, and then there are good ways of 🚨 stealing 🚨 content.And here's why I think you too should be stealing content the good way.
Think back to the last time you wanted to buy a washing machine. You went on Amazon or Bol.com. You liked a particular model because of its features, but you wanted more assurance to spend the money. You needed confirmation of your decision from your friends, from people who had already bought the product, and from people you thought of as authorities on washing machines. Each one of these plays an important role, and can be the trigger.
The current recession is not a time when SMBs and start-ups should cut back on marketing. Actually, those companies that can afford to do so should make use of the opportunity to increase their Share of Voice and with that their Share of Market.
We’re almost halfway through 2020. Though none of us could have predicted what kind of year it would be especially for small business, I thought it was worth looking back at some of the digital marketing trends that we talked about at the start of this year.
In simple terms, an engagement pod is a group of people that shares their posts within the group so that all participants can like, comment, share it. But they might always be good for your business, brand.
Linkedin is an amazing platform for building an audience. The audience on Linkedin is ready to learn, be inspired, and interact. Not to mention it's the most trusted platform for businesses. All the more reason to implement these simple tips to grow your Linkedin company page.
Expertise-driven businesses often take a backseat when it comes to actively marketing to find new business. The reasons for this are plentiful. Building a business on trust and professionalism can mean shying away from aggressive marketing practices as it adversely affects that trust. So most consulting businesses, especially when they’re starting off lean towards word-of-mouth or referrals to develop their business.
Recruitment online is no different from a real-life networking event or a job fair that you go to. You set up your stall, print your brochures and to say who you are and explain why they should be interested in joining you, dress well, get some giveaways ready, and then wait for them to come to you.
We’ve all struggled with it. If you’re managing your company’s socials, eventually you run into a wall thinking about what to post. You can’t post too much of the same either or your followers think you’re a robot. So you spend too much time just planning. Which is why this guide exists.
Consultancy businesses sometimes shy away from having an active presence on social media, but that might be to their own loss. Social media marketing is a well-worth investment for consultancies looking to make their mark while attracting business opportunities.
The top trends we'll discuss indicate how digital marketing - social, search, web - have been moving in a very particular direction. Overall, more personalized, more visual, and mobile friendly experiences have been the most successful. Read on to see what else will help you make the right impact with your digital marketing efforts.
In this post, I’m going to break down what hashtags are, how small businesses can use hashtags to make their content 10x more visible on social media. If you’re not well affiliated with hashtags up till now, here’s a brief intro.
The polls are out and the candidates have spoken. Organisations that are seeking new employees are now facing new challenges; candidates are researching their employers a lot more thoroughly to weigh their options, and the exchange of value has never been more apparent.
Using social media for generating leads can be frustrating at times, but if you focus your energies around certain channels, experiment, and use your strengths to your advantage, it can turn into an evergreen source of high quality leads for your business.
70% of social marketers say brand awareness is their top priority but a lot of them fall short of it because they miss these key elements in their social media strategy. Here are some key elements to include in your strategy to solve the problem.
Having a presence on social media as a business isn’t easy these days. Organic reach is going down across channels, and the only way it seems is to start paying up for promoting your business on social media.
You don't come to insights as straightforward as these unless you go through a rigorous trial and error process with multiple iterations. Fortunately, these few tricks should prepare you to take full advantage of Linkedin for the coming years as Linkedin's new algorithm sets in.
In 2018, a number of digital marketing experts have started to express their concerns with regards to Facebook. Some even predicted the ‘death’ of the mother of all social media channels in terms of marketing.
Let’s start this contribution with a very simple question. A question to which - we’re pretty confident - the answer will be ‘yes’. Otherwise, something might be wrong… or you might have to consider a change of activity. Ready for it?
We talked about how important it is for your business to spend time engaging with your audience through social media. In the post, we share some tips that you were, hopefully, able to apply.