Buyers will check out the social profiles of businesses before buying from them. If you don't exist there, or if you don't bring your A-game, you've lost a potential customer without even entering a conversation. Looking for someone's email address is difficult. Reaching out on social media comes naturally to consumers. If you don't exist there, existing customers might get frustrated and choose your competitor who has a social presence. Businesses that are not on social media miss out on a huge source of would-be customers.
Social media is a challenge for B2B businesses. It's not always like you can hire an attractive Instagram influencer to showcase your product and generate some buzz. So it's difficult to figure out what to talk about because why would your audience be excited about what you're selling? That's the million-dollar question. And that's what these businesses have managed to succeed at.
Een WhatsApp berichtje beantwoorden in de groepschat, daarna wat door Facebook scrollen om de tijd te doden, snel een story posten op Instagram dat je weer eens de langste wachtrij hebt gekozen. Want, God, zo lang heb je werkelijk nog nooit moeten aanschuiven in de supermarkt. Dan komen die vervelende advertenties ook nog eens op jouw scherm gesprongen...Hé wacht eens? Is dat niet die smart tv die je een tijdje geleden online checkte? Die sla je even op in jouw wishlist. Ohja, niet vergeten jouw betaal app alvast klaar te zetten, want je bent bijna aan de beurt!
We're edging towards the close of the year and Linkedin continues to be one of the most exciting platforms for B2B businesses and thought-leaders - unless they're already making waves on Youtube, Instagram, or Tik Tok dare I say. But too often, people realize that Linkedin is not being as generous to them as they initially thought. Content that they put time and effort in making, repeatedly falls flat. And for businesses that depend more and more on digital channels these days, that's a concern. Thankfully this problem has an easy solution: to stop posting the way that Linkedin does not want you to post. Okay, maybe not so simple. I'll break it down. Here's a countdown of the 9 worst mistakes to be making on Linkedin Company Pages right now.
If you're reading this, chances are you're already thinking about giving your business social media some much-needed attention. Like anything other function in business, marketing or just maintaining an active presence on social media requires time - Time that you may not be able to give. That's when you start thinking about outsourcing. But should you outsource it?
"Be Human." We see this phrase thrown around all the time like its meaning is obvious. It's obviously not. Businesses still keep hiding behind big words and robotic language. It only pushes their audience further away from them. So let's break down what it means to "be human" especially on social media.
Every piece of long-form content you create is an investment in time and effort. If it carries value for your audience and is optimized for search, you will reap the rewards of it long after you've created it. Don't have the patience? You can accelerate the process by repurposing your content into other popular formats.This is a list of such content formats that you can repurpose your original content into to get more mileage out of it 🏎️.
If you're already knee deep in social media designs, channels, and analytics and it's getting out of control, you've come to the right place. No pressure, but a social media plan can make or break your efforts on social media. Here's why.
Whether you're aware of it or not, everything you do on social media contributes to your personal brand. It's just a fancy way of saying 'the impression your audience has of you'. Your personal brand in real life is impacted by your appearance, your words & actions, and the relationships you have. The factors that affect your personal brand on social media are very similar.
Building a strong Google My Business profile can make you searchable locally. Google My Business listings show up in Google Search as well as Google Maps. People might be searching for your business or the service you provide within their town or city. If you have an updated GMB profile and you fit their description, Google might show your business listing to them. Here's an easy step-by-step guide on Signing Up for GMB, and setting it up from scratch.
You know how difficult it is finding a picture on Google without having to worry about copyright claims. That, and sometimes the picture we DO have is so lo-res that it is no good for use in a social media post or on the website.
Organic reach has been on the decline especially for bigger platforms like Facebook and Instagram. So people often come to us scratching their heads about why only a handful of people saw and liked their posts. Thankfully, the Instagram Creators account recently answered a few such questions on their Instagram story. I'll break them down for you so you know what they mean, and what you need to do to take advantage.
Guilty as charged. That headline was designed to grab your attention. But believe it or not, there are bad ways of stealing content, and then there are good ways of 🚨 stealing 🚨 content.And here's why I think you too should be stealing content the good way.
Think back to the last time you wanted to buy a washing machine. You went on Amazon or Bol.com. You liked a particular model because of its features, but you wanted more assurance to spend the money. You needed confirmation of your decision from your friends, from people who had already bought the product, and from people you thought of as authorities on washing machines. Each one of these plays an important role, and can be the trigger.
The current recession is not a time when SMBs and start-ups should cut back on marketing. Actually, those companies that can afford to do so should make use of the opportunity to increase their Share of Voice and with that their Share of Market.
We’re almost halfway through 2020. Though none of us could have predicted what kind of year it would be especially for small business, I thought it was worth looking back at some of the digital marketing trends that we talked about at the start of this year.
In simple terms, an engagement pod is a group of people that shares their posts within the group so that all participants can like, comment, share it. But they might always be good for your business, brand.
Linkedin is an amazing platform for building an audience. The audience on Linkedin is ready to learn, be inspired, and interact. Not to mention it's the most trusted platform for businesses. All the more reason to implement these simple tips to grow your Linkedin company page.
Expertise-driven businesses often take a backseat when it comes to actively marketing to find new business. The reasons for this are plentiful. Building a business on trust and professionalism can mean shying away from aggressive marketing practices as it adversely affects that trust. So most consulting businesses, especially when they’re starting off lean towards word-of-mouth or referrals to develop their business.
Recruitment online is no different from a real-life networking event or a job fair that you go to. You set up your stall, print your brochures and to say who you are and explain why they should be interested in joining you, dress well, get some giveaways ready, and then wait for them to come to you.
We’ve all struggled with it. If you’re managing your company’s socials, eventually you run into a wall thinking about what to post. You can’t post too much of the same either or your followers think you’re a robot. So you spend too much time just planning. Which is why this guide exists.
Consultancy businesses sometimes shy away from having an active presence on social media, but that might be to their own loss. Social media marketing is a well-worth investment for consultancies looking to make their mark while attracting business opportunities.
The top trends we'll discuss indicate how digital marketing - social, search, web - have been moving in a very particular direction. Overall, more personalized, more visual, and mobile friendly experiences have been the most successful. Read on to see what else will help you make the right impact with your digital marketing efforts.
In this post, I’m going to break down what hashtags are, how small businesses can use hashtags to make their content 10x more visible on social media. If you’re not well affiliated with hashtags up till now, here’s a brief intro.
The polls are out and the candidates have spoken. Organisations that are seeking new employees are now facing new challenges; candidates are researching their employers a lot more thoroughly to weigh their options, and the exchange of value has never been more apparent.
Using social media for generating leads can be frustrating at times, but if you focus your energies around certain channels, experiment, and use your strengths to your advantage, it can turn into an evergreen source of high quality leads for your business.
70% of social marketers say brand awareness is their top priority but a lot of them fall short of it because they miss these key elements in their social media strategy. Here are some key elements to include in your strategy to solve the problem.
Having a presence on social media as a business isn’t easy these days. Organic reach is going down across channels, and the only way it seems is to start paying up for promoting your business on social media.
You don't come to insights as straightforward as these unless you go through a rigorous trial and error process with multiple iterations. Fortunately, these few tricks should prepare you to take full advantage of Linkedin for the coming years as Linkedin's new algorithm sets in.
In 2018, a number of digital marketing experts have started to express their concerns with regards to Facebook. Some even predicted the ‘death’ of the mother of all social media channels in terms of marketing.
Let’s start this contribution with a very simple question. A question to which - we’re pretty confident - the answer will be ‘yes’. Otherwise, something might be wrong… or you might have to consider a change of activity. Ready for it?
We talked about how important it is for your business to spend time engaging with your audience through social media. In the post, we share some tips that you were, hopefully, able to apply.
To help B2B business-owners and marketers find their future customers online, here's a brief directory of where your customers hang out. To make it even more actionable for you, we have divided it according to where they are in the funnel. Warning: What this directory doesn't do is help you figure out who your target audience is. Ideally, you should know that before you dive into this list.