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linkedin
Contento Academy
·
4 MIN READ

9 Things you're Getting Wrong on your Linkedin Company Page

We're edging towards the close of the year and Linkedin continues to be one of the most exciting platforms for B2B businesses and thought-leaders - unless they're already making waves on Youtube, Instagram, or Tik Tok dare I say. But too often, people realize that Linkedin is not being as generous to them as they initially thought. Content that they put time and effort in making, repeatedly falls flat. And for businesses that depend more and more on digital channels these days, that's a concern. Thankfully this problem has an easy solution: to stop posting the way that Linkedin does not want you to post. Okay, maybe not so simple. I'll break it down. Here's a countdown of the 9 worst mistakes to be making on Linkedin Company Pages right now.

Usman Khalil
Marketing Manager
facebook
linkedin
twitter
instagram
Contento Academy
·
4 MIN READ

Should I Outsource my Social Media?

If you're reading this, chances are you're already thinking about giving your business social media some much-needed attention. Like anything other function in business, marketing or just maintaining an active presence on social media requires time - Time that you may not be able to give. That's when you start thinking about outsourcing. But should you outsource it?

Usman Khalil
Marketing Manager
engagement
Contento Academy
·
4 MIN READ

How to "Be Human" on Social Media

"Be Human." We see this phrase thrown around all the time like its meaning is obvious. It's obviously not. Businesses still keep hiding behind big words and robotic language. It only pushes their audience further away from them. So let's break down what it means to "be human" especially on social media.

Usman Khalil
Marketing Manager
engagement
google
Contento Academy
·
14 MIN READ

25 Ways to Repurpose Content

Every piece of long-form content you create is an investment in time and effort. If it carries value for your audience and is optimized for search, you will reap the rewards of it long after you've created it. Don't have the patience? You can accelerate the process by repurposing your content into other popular formats.This is a list of such content formats that you can repurpose your original content into to get more mileage out of it 🏎️.

Usman Khalil
Marketing Manager
engagement
Facebook
linkedin
Contento Academy
·
6 MIN READ

Create a Social Media Plan in 5 Steps

If you're already knee deep in social media designs, channels, and analytics and it's getting out of control, you've come to the right place. No pressure, but a social media plan can make or break your efforts on social media. Here's why.

Usman Khalil
Marketing Manager
employer branding
linkedin
Contento Academy
·
3 MIN READ

Why is Employer Branding Important

You're probably thinking to yourself, why this? Why now? Does the employer brand even matter? Is it worth investing your precious time and money into building a brand parallel to the main company brand?

Usman Khalil
Marketing Manager
brand awareness
Facebook
linkedin
Contento Academy
·
8 MIN READ

How to Build Your Personal Brand with Social Media

Whether you're aware of it or not, everything you do on social media contributes to your personal brand. It's just a fancy way of saying 'the impression your audience has of you'. Your personal brand in real life is impacted by your appearance, your words & actions, and the relationships you have. The factors that affect your personal brand on social media are very similar.

Usman Khalil
Marketing Manager
google
brand awareness
Contento Academy
·
3 MIN READ

How to Set Up Google My Business from scratch

Building a strong Google My Business profile can make you searchable locally. Google My Business listings show up in Google Search as well as Google Maps. People might be searching for your business or the service you provide within their town or city. If you have an updated GMB profile and you fit their description, Google might show your business listing to them. Here's an easy step-by-step guide on Signing Up for GMB, and setting it up from scratch.

Usman Khalil
Marketing Manager
engagement
Facebook
linkedin
lead generation
Contento Academy
·
3 MIN READ

COMPLETELY FREE: 15 Hi-Res Photo, Illustration, and Video Resources You can use for Your Social Media

You know how difficult it is finding a picture on Google without having to worry about copyright claims. That, and sometimes the picture we DO have is so lo-res that it is no good for use in a social media post or on the website.

Elisa Encina Galnares
Customer Success Manager
instagram
brand awareness
Contento Academy
·
4 MIN READ

How to Take Advantage of the Instagram algorithm in 2020

Organic reach has been on the decline especially for bigger platforms like Facebook and Instagram. So people often come to us scratching their heads about why only a handful of people saw and liked their posts. Thankfully, the Instagram Creators account recently answered a few such questions on their Instagram story. I'll break them down for you so you know what they mean, and what you need to do to take advantage.

Usman Khalil
Marketing Manager
brand awareness
linkedin
engagement
Contento Academy
·
3 MIN READ

Why it is Important to Steal Content

Guilty as charged. That headline was designed to grab your attention. But believe it or not, there are bad ways of stealing content, and then there are good ways of 🚨 stealing 🚨 content.And here's why I think you too should be stealing content the good way.

Usman Khalil
Marketing Manager
google
brand awareness
Contento Academy
·
4 MIN READ

The Easiest Way to Get Good Reviews for SMBs

Think back to the last time you wanted to buy a washing machine. You went on Amazon or Bol.com. You liked a particular model because of its features, but you wanted more assurance to spend the money. You needed confirmation of your decision from your friends, from people who had already bought the product, and from people you thought of as authorities on washing machines. Each one of these plays an important role, and can be the trigger.

Usman Khalil
Marketing Manager
brand awareness
Contento Academy
·
4 MIN READ

Why SMBs and start-ups can NOT afford to go dark in a recession

The current recession is not a time when SMBs and start-ups should cut back on marketing. Actually, those companies that can afford to do so should make use of the opportunity to increase their Share of Voice and with that their Share of Market.

Jo Detavernier
Guest Author
engagement
Facebook
linkedin
google
Contento Academy
·
3 MIN READ

Revisiting 2020's Top Digital Marketing Trends

We’re almost halfway through 2020. Though none of us could have predicted what kind of year it would be especially for small business, I thought it was worth looking back at some of the digital marketing trends that we talked about at the start of this year.

Usman Khalil
Marketing Manager
instagram
engagement
brand awareness
Contento Academy
·
4 MIN READ

Why Instagram Engagement Pods Might be a Terrible Idea

In simple terms, an engagement pod is a group of people that shares their posts within the group so that all participants can like, comment, share it. But they might always be good for your business, brand.

Usman Khalil
Marketing Manager
linkedin
brand awareness
engagement
Contento Academy
·
4 MIN READ

Easy Ways to Grow your Linkedin Company Page

Linkedin is an amazing platform for building an audience. The audience on Linkedin is ready to learn, be inspired, and interact. Not to mention it's the most trusted platform for businesses. All the more reason to implement these simple tips to grow your Linkedin company page.

Elisa Encina Galnares
Customer Success Manager
brand awareness
lead generation
Contento Academy
·
5 MIN READ

Marketing for Consulting Firms: How far can referrals take you?

Expertise-driven businesses often take a backseat when it comes to actively marketing to find new business. The reasons for this are plentiful. Building a business on trust and professionalism can mean shying away from aggressive marketing practices as it adversely affects that trust. So most consulting businesses, especially when they’re starting off lean towards word-of-mouth or referrals to develop their business.

Usman Khalil
Marketing Manager
employer branding
linkedin
engagement
Contento Academy
·
5 minutes

Recruiters on Social Media. Here's What You're Probably Doing Wrong

Recruitment online is no different from a real-life networking event or a job fair that you go to. You set up your stall, print your brochures and to say who you are and explain why they should be interested in joining you, dress well, get some giveaways ready, and then wait for them to come to you.

Usman Khalil
Marketing Manager
facebook
Contento Academy
·
7 MIN READ

What Should I Post on Social Media

We’ve all struggled with it. If you’re managing your company’s socials, eventually you run into a wall thinking about what to post. You can’t post too much of the same either or your followers think you’re a robot. So you spend too much time just planning. Which is why this guide exists.

Usman Khalil
Marketing Manager
Contento Academy
·

How Consultancies Should Do Social Media Marketing in 2020

Consultancy businesses sometimes shy away from having an active presence on social media, but that might be to their own loss. Social media marketing is a well-worth investment for consultancies looking to make their mark while attracting business opportunities.

engagement
google
linkedin
Facebook
Contento Academy
·
3 MIN READ

Top Digital Marketing Trends in 2020 & What You Should Do

The top trends we'll discuss indicate how digital marketing - social, search, web - have been moving in a very particular direction. Overall, more personalized, more visual, and mobile friendly experiences have been the most successful. Read on to see what else will help you make the right impact with your digital marketing efforts.

Usman Khalil
Marketing Manager
twitter
linkedin
instagram
brand awareness
engagement
Contento Academy
·
7 MIN READ

How to Use Hashtags - A Guide for SMBs

In this post, I’m going to break down what hashtags are, how small businesses can use hashtags to make their content 10x more visible on social media. If you’re not well affiliated with hashtags up till now, here’s a brief intro.

Elisa Encina Galnares
Customer Success Manager
employer branding
Facebook
linkedin
Contento Academy
·
7 MIN READ

How to Use Social Media for Employer Branding

The polls are out and the candidates have spoken. Organisations that are seeking new employees are now facing new challenges; candidates are researching their employers a lot more thoroughly to weigh their options, and the exchange of value has never been more apparent.

Usman Khalil
Marketing Manager
lead generation
Facebook
twitter
linkedin
instagram
Contento Academy
·
13 MIN READ

How to use Social Media for Lead Generation

Using social media for generating leads can be frustrating at times, but if you focus your energies around certain channels, experiment, and use your strengths to your advantage, it can turn into an evergreen source of high quality leads for your business.

Usman Khalil
Marketing Manager
brand awareness
engagement
Facebook
linkedin
twitter
Contento Academy
·
13 MIN READ

How to Boost Brand Awareness through Social Media

70% of social marketers say brand awareness is their top priority but a lot of them fall short of it because they miss these key elements in their social media strategy. Here are some key elements to include in your strategy to solve the problem.

Elisa Encina Galnares
Customer Success Manager
facebook
linkedin
twitter
instagram
engagement
Contento Academy
·

5 Strategies to Grow Your Page & Reach Without Spending a Lot of Money

Having a presence on social media as a business isn’t easy these days. Organic reach is going down across channels, and the only way it seems is to start paying up for promoting your business on social media.

Usman Khalil
Marketing Manager
recruitment
employer branding
Contento Academy
·
3 MIN READ

How Accounting Firms Can Get Ahead of the War for Talent

There's a lack of talent in the accountancy space, and small accountancy firms are bearing the brunt of it. But there might be a way to improve their fate.

Contento Academy
·

Infographic: 5 Content Trends Extracted from the Analysis of 772 Million Facebook posts

500 of the best posts were extracted from around 772m Facebook posts. Here are the key insights from their analysis which will give your Facebook content strategy the edge.

linkedin
engagement
brand awareness
Contento Academy
·
4 MIN READ

How to Get Your Content Noticed On Linkedin

You don't come to insights as straightforward as these unless you go through a rigorous trial and error process with multiple iterations. Fortunately, these few tricks should prepare you to take full advantage of Linkedin for the coming years as Linkedin's new algorithm sets in.

Nicolas Le Clef
Customer Success Manage
twitter
linkedin
brand awareness
lead generation
Contento Academy
·
5 MIN READ

6 Unsaid Rules for Brands on Twitter

Twitter isn't for every brand. That said, if you're on Twitter, you better know these Rules. We don't speak of them. We just know them.

Usman Khalil
Marketing Manager
facebook
brand awareness
Contento Academy
·
3 MIN READ

How to Make a Great Facebook Page for Business

The 7 elements on your Facebook Page for Business that you need to take care of and how to get them right. Go down the list and check them off one by one!

Elisa Encina Galnares
Customer Success Manager
twitter
brand awareness
Contento Academy
·
3 MIN READ

How to Make a Great Twitter Page for Business

Are you thinking about launching your Twitter business page? This handy guide should help you with exactly how you need to go about it.

Elisa Encina Galnares
Customer Success Manager
instagram
brand awareness
Contento Academy
·
4 MIN READ

How to Make a Great Instagram Page for Business

Instagram is 2019's fastest growing social network. Here's a handy 5-step guide to how you can establish your presence there as a business.

Usman Khalil
Marketing Manager
linkedin
brand awareness
Contento Academy
·
3 MIN READ

How to Make a Great Linkedin Page for Business

80% B2B leads generated through social media come through Linkedin. But is it the right fit for you and how do you make an effective Linkedin Business Page? Here's a handy guide.

Nicolas Le Clef
Customer Success Manage
facebook
twitter
linkedin
Contento Academy
·
3 MIN READ

3 Social Media Mistakes & How to Avoid Them

Did you know that over 70 million small businesses around the world are using Facebook to somehow increase awareness for their brand?

Elisa Encina Galnares
Customer Success Manager
engagement
lead generation
Contento Academy
·
2 MIN READ

Why Your Business Needs Video

In 2018, a number of digital marketing experts have started to express their concerns with regards to Facebook. Some even predicted the ‘death’ of the mother of all social media channels in terms of marketing.

Elisa Encina Galnares
Customer Success Manager
Contento Academy
·
2 MIN READ

How Small Businesses Can and Should Develop Thought-Leadership

Let’s start this contribution with a very simple question. A question to which - we’re pretty confident - the answer will be ‘yes’. Otherwise, something might be wrong… or you might have to consider a change of activity. Ready for it?

Steven van Kerkhoven
Co-founder
facebook
engagement
linkedin
Contento Academy
·
1 MIN READ

10 Conversation Starters to Get your Audience Going

We talked about how important it is for your business to spend time engaging with your audience through social media. In the post, we share some tips that you were, hopefully, able to apply.

Elisa Encina Galnares
Customer Success Manager
facebook
engagement
linkedin
brand awareness
Contento Academy
·
3 MIN READ

Social Media Success for Your Business: Be Natural When Starting a Conversation

The power of social media goes beyond the ability to spread a message through different channels and make it go viral with your target audience.

Elisa Encina Galnares
Customer Success Manager
engagement
brand awareness
Contento Academy
·
4 MIN READ

The Trick to Writing a Great Caption

Writing captions is more a science than an art. You might be bad at it right now but it's nothing you can't learn. To use an overused cliché, it's like learning to ride a bike.

Usman Khalil
Marketing Manager