When you go to your Marketing Plan in Contento, you'll see a tab named 'My Inspiration'. Here you can add businesses, magazines, journals, people etc. that you consider as influencers for you business. This means that you consider the content that they share as valuable for your business.
You can add these by searching these influencers on their Twitter account. Twitter is a very open source where most big brands, magazines, journals etc. post their content. In this way it's easy for Contento to scrape these accounts for relevant content based on the keywords (see Add your keywords) you've defined. The relevant content shared by these influencers will get more weight in the content we provide for you.