Marketing plan

Best practices for your 'call to action'

Usman Khalil
March 4, 2020

The Call-to-Action is an amazing tool that Contento offers you. It can help you direct more traffic to your website or generate leads with your social media posts. Here are some best practices per type.

Form

The form is a very powerful feature you can use to generate quick leads from every link you share. Use this form to get email subscribers, as a lead magnet to offer an ebook or another resource, or just provide a way to your followers to get in touch with you.

  1. The form shows your logo at the top. If your logo includes text, leave the Company Name field empty.
  2. Use a short but powerful Headline. This is what people will read first.
  3. Keep your Description short. For best results keep it within 2 lines in the preview.
  4. Your Button Text should not be vague. Your leads should know exactly what happens when they press the button.
  5. Add an active email address to send the form submissions to. The sooner you get in touch with your leads, the more likely they are to convert.

Button

You can also opt for a button. This creates a pop-up on the links you post from Contento Home.

  1. The CTA shows your logo at the top. If your logo includes text, leave the Company Name field empty.
  2. Use a short but powerful Headline. This is what people will read first.
  3. Keep your Description short. For best results keep it within 2 lines in the preview.
  4. Your Button Text should not be vague. Your leads should know exactly what happens when they press the button. Transparency builds trust.
  5. Make sure the Button Link does exactly what the Button Text says. You can link it to a particular page on your website that converts visitors into leads.