There are 2 types of Calls-to-Action: Form and Button. You can switch between the two whenever you want. Just go to Marketing Plan > My Call-to-Action
Fill out all the given fields. And at the end, press Save. Do make sure that your Call-to-Action is switched ON as shown above.
Edit your 'call to action' logo
If you want you can change your logo in the Call-to-Action. Click on the gear icon at the top-right of your screen to go to Account Settings and then to Company Information. Click Edit in front of your Company Logo to upload another logo.
Tip: if your logo fits neatly into a square (like ours does in this image), you should add your Company's name in the given field. However if your logo is rectangular and includes your company's name in it, leave the Company Name field empty to avoid any redundancy in the Call-to-Action.
Receive form submissions
You receive an email which tells you who filled out the form, when they submitted it, and on what article they submitted it. You can get in touch with them right away by clicking the Send email to lead button in the email.