Marketing plan

What is a call to action?

Usman Khalil
March 5, 2020

The Call-to-Action is an amazing tool that Contento offers you. It can help you direct more traffic to your website or generate leads with your social media posts.

How the Call-to-Action works

When you post a link through your Contento Home, it shortens into a link. When someone clicks on a link in your post, they see a pop-up one the bottom-right of their screen that you created in Contento Home. (You can find it in Marketing Plan > My Call-to-Action)

Here's an example from an external link we posted through Contento Home. Spot the Call-to-Action on the bottom-right of the page.

When a lead fills out this form and clicks on the button, you immediately receive an email with their contact info so you can get in touch with them right away.

If your CTA is a button instead of a form, anyone who clicks on it is led to the url that you set in My Call-to-Action.

Learn here how to set up your call to action