Let’s start with the limits:
- Twitter limits caption to 240 characters. That makes around 40-50 words.
- The character limits on Linkedin (700), Instagram (2200), and Facebook (63,206) are difficult to hit.
There are a few ways tips to writing a good caption.
- Make it conversational. Write it in the way you would talk. Casual but respectful.
- Ask a question, start a discussion.
- Include a Call to Action.
Here’s a guide to writing good captions that people actually take the time to read.