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Write a caption

Nicolas Le Clef
March 4, 2020

Let’s start with the limits:

  • Twitter limits caption to 240 characters. That makes around 40-50 words.
  • The character limits on Linkedin (700), Instagram (2200), and Facebook (63,206) are difficult to hit.

There are a few ways tips to writing a good caption.

  • Make it conversational. Write it in the way you would talk. Casual but respectful.
  • Ask a question, start a discussion.
  • Include a Call to Action.

Here’s a guide to writing good captions that people actually take the time to read.